Citrix is dead, Long live Citrix!

It was about three years ago that I was sat in the board room of my then employer, listening to one of my co-directors telling me how Citrix was dead and as a business we needed to move on from them. I couldn’t contain myself, here was someone who didn’t really know the end user computing space very well, telling me that one of our most strategic partners was going to go pop and had the wrong business strategy.

I remember laughing out loud which didn’t go down too well as this “in the know” director didn’t like to be challenged, especially in front of his peer group. Anyone who knows me well, knows I am no shrinking violet, so I asked him to explain what Citrix’s strategy was and why he felt there was no use case for their technology in our clients.

I recall the “debate” well, partly because it made me realise that I couldn’t work for this business any longer as I didn’t believe that they understood this part of the IT market (they were predominantly a telecoms player) and partly because the director was not alone in his thinking.

Citrix is Dead…

There was lots of talk in the industry at the time that Citrix had lost their way. In the UK we were seeing a high turnover of staff, the partner programmes had been turned on their heads, Mark Templeton (Citrix CEO) was leaving, we had Elliot Investments being a disruptive shareholder, rumours of Citrix selling off their NetScaler business, rumours of the business’ breakup and being acquired by a VC or a bigger IT business and so on. It was a bit of a mess but fundamentally with all the changes, nothing had really changed.

Long live Citrix…

The technology was bloody good and delivered a quality experience to the end users. It was still relevant with people working in more agile ways and also with more businesses embracing the cloud. For me I couldn’t see Citrix going anywhere but forwards. I could see it entering a new era for sure, but that’s a good thing. Every company needs to be agile and adapt to the market. That is sometimes painful and often people jump ship when big changes arrive. But the captain at Citrix has manoeuvred them well in my opinion. The strengthening of the partnership with Microsoft has been a good move, the technologies are still innovative and the business is acquiring good software to add to and enhance its existing products. Citrix is very much alive and I would say it’s thriving.

Shortly after the debate I had with my colleague, I decided to leave my employment and set up my own business with another colleague. After our restrictive covenants expired, we got back into the end user computing space and our first port of call was to look at Citrix as a strategic partner. I can safely say that Citrix has been a huge part of our organic growth over the past two years which stands at 130%, way above our peers! How we use and deploy Citrix for clients has changed a great deal. Like Citrix, our solutions are constantly innovating and keeping pace with our client’s ever changing use cases.

Times have changed and so has Citrix. I say “Citrix is dead, long live Citrix”.